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Local SEO Case Study: MyHomey

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About the Client

MyHomey is a trusted home services company offering professional cleaning and repair services across Kerala and Karnataka. Their operations started in Kochi and Calicut and later expanded into Bangalore and Trivandrum due to strong business growth.

Business Challenge

When we started working with MyHomey, the main challenges were:

High competition in local service keywords
Low visibility for location-based searches
Dependence on paid ads for leads
No strong presence in Google Maps for multiple locations

The goal was to dominate local search results, generate consistent organic leads, and reduce reliance on paid marketing.

Keyword Ranking – Before & After SEO

Keyword	Location	Before SEO	After SEO
Cleaning service in Kochi	Kochi	Page 4–5	Top 3
Home cleaning services Kochi	Kochi	Page 3	Page 1
Cleaning service in Calicut	Calicut	Page 5	Top 3
House cleaning Calicut	Calicut	Page 4	Page 1
Home repair services Kochi	Kochi	Page 6	Page 1
Cleaning services Bangalore	Bangalore	New	Page 1
Cleaning service Trivandrum	Trivandrum	New	Page 1
Deep cleaning service Kochi	Kochi	Page 3	Top 5

    ✅ Most high search volume keywords are ranking on Page 1, many in Top 3 positions.
  

Traffic & Lead Growth

Organic Traffic Growth

Over the last 5 years, MyHomey has seen consistent organic traffic growth driven by local SEO. Traffic increased steadily as service pages ranked on the first page for city-based keywords.

Lead Generation Growth

Increase in phone calls from Google Search & Maps
More booking form submissions
High-intent local users searching for services

📈 Result: Sustainable leads without dependency on paid ads.

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What We Do

We offer complete SEO solutions designed to grow organic traffic, generate quality leads, and transform businesses into strong digital brands. Our strategies focus on long-term visibility, trust, and measurable results.

Technical SEO

We strengthen your website’s technical foundation by improving site speed, mobile performance, indexing, crawlability, and core web vitals to help search engines rank your site efficiently.

On-Page SEO

From content optimization to meta tags and internal linking, we align your pages with search intent to improve relevance, rankings, and user experience.

Local SEO

We help your business dominate local search and Google Maps through Google Business Profile optimization, location pages, and local keyword targeting that drives high-intent traffic.

Content & Keyword Strategy

Our data-driven keyword research and content planning attract users who are actively searching for your services, increasing both traffic quality and conversions.

SEO for Long-Term Growth

SEO is an ongoing process. We continuously optimize, track performance, and adapt strategies to ensure sustainable growth and lasting brand authority.

SEO helps you move from visibility to credibility — and from traffic to brand growth.

1. What type of SEO was used for this project?

This project focused mainly on Local SEO, including Google Business Profile optimization, location-based keyword targeting, service page optimization, and local link building to improve visibility in city-specific searches.

2. How long did it take to see SEO results?

Initial improvements were visible within 6–8 weeks, while strong Page 1 rankings and consistent lead growth were achieved over 3–6 months, depending on keyword competition and location.

3. Did SEO help reduce dependency on paid ads?

Yes. As organic rankings improved, MyHomey started receiving consistent leads from Google Search and Maps, significantly reducing their reliance on paid advertising for customer acquisition.

4. Which locations benefited the most from Local SEO?

Major improvements were seen in Kochi, Calicut, Bangalore, and Trivandrum, where multiple service keywords reached Page 1 and Top 3 positions.

5. What tools were used to manage and track SEO performance?

We used industry-standard tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, and Google Business Profile Insights to monitor rankings, traffic, and leads.

6. Is this SEO strategy suitable for other local service businesses?

Absolutely. This Local SEO strategy works well for home services, healthcare, real estate, automotive, cleaning services, and other location-based businesses.

7. Can the same results be guaranteed for every business?

SEO results vary based on competition, location, and website condition. While rankings cannot be guaranteed, we focus on proven, white-hat strategies that deliver long-term and sustainable growth.

8. Do you offer one-time Local SEO or monthly services?

Yes. We offer both one-time Local SEO setup and ongoing monthly SEO management, depending on business goals and competition level.

9. Will Local SEO help with Google Maps rankings?

Yes. Optimizing Google Business Profiles, local citations, reviews, and proximity-based keywords plays a major role in improving Google Maps and Local Pack visibility.

10. How can I start a Local SEO project like this?

You can start by requesting a free Local SEO audit, where we analyze your website, competitors, and Google Maps presence to create a custom SEO strategy.

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